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If you have been marketing online for any length of time, you have heard it time and time again. "BUILD A LIST!"

Why Should I Build a List?

The simple answer is:  Very few people... in fact, hardly anyone will buy something from you the very first time they come to your web site.

The world's top marketers will all tell you that it takes an average of seven "exposures" or "visits" before someone will buy from you.

Do you think if your advertising efforts brings someone to your web site, that they will come back seven times either on purpose or by accident?  That is highly unlikely!

And the Truth.....

If you don't build and work your list, you will be destined to spend a ton of time and money on all kinds of fruitless efforts and a few years from now you will say... "I should have built a list."

You will literally want to kick yourself in the butt for not collecting all those e-mail addresses of all the potential customers you "could" have had!

If you do build a list, you will, over time, you will have audience of loyal customers who will have come to know you and trust you for your knowledge and commitment to good business practices.

When you send an offer to those thousands of customers, the postive response will amaze you!

What Is An AutoResponder?

An AutoResponder is a powerful Email Marketing tool used by organizations around the world to stay connected with customers, prospects, and members.

An AutoResponder is a system that Automatically Responds to requests for information. These requests can come via email or via online forms online.

But more than just an automated response system, AutoResponders can be set up to send follow up letters, special offers, announcements, training information, updates and more.

Now businesses, clubs, organizations, and associations of any kind can easily stay connected to their customers, prospects, and members from any computer anywhere in the world.

Typical AutoResponder Features

  • Manage Unlimited Lists.
    Whether you manage one list or 500, your account should give you access to as many AutoResponders as you need to get the job done.
     
  • Unlimited Subscribers In Each List.
    Each of your AutoResponders should handle an unlimited number of subscribers. Start small and build your lists as you go.
     
  • Collect As Much Data As You Want.
    From basic name and email information to specific demographic responses, each AutoResponder can normally be customized to collect the information you want to target your subscribers as wide or narrow as your needs dictate.
     
  • Schedule Broadcasts With a Mouse-Click.
    Send a special offer or letter to a single subscriber, a group of subscribers or your entire database with a single click. Send your broadcast instantly or schedule it to go out at a later date. Great for reminders and seasonal offers!
     
  • Track Your Results
    You should be able to track the effectiveness of each letter you send to your prospects. In addition, you can track any online advertising. You can know which ads are producing subscribers and even more important... which letters are converting those subscribers to customers.
     
  • Easily Create Opt-In Forms For Your Web Site.
    Easily integrate subscription forms into your own web site by copying form code from your back office. Subscription forms can be customized to look and feel like a seamless part of your web site.
     
  • Convenient Opt-In Forms.
    Your autoresponder should include a variety of capture pages that you can customize and use to start gathering subscribers.
     
  • Send HTML or Text Messages.
    Create and send messages in full HTML or plain text.
     
  • No Complicated Programs to Download or Install.
    You should not have to download any software.  You autoresponder should be completely web based.
     
  • Should Cost $25 Per Month or Less.
    Autoresponder service has a monthly fee.  It is only about $20 per month typically.
     
  • Customer Support.
    Make sure customer support is available via telephone or e-mail.

 

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